DM for price.

Why should we DM (Direct Message) you on Instagram for the price of your products? 

This is a common occurrence in the Nigerian entrepreneurial space on Social media (especially on Instagram). When Businesses showcase their products or services without stating the price list and insist that customers DM them to make enquiries or purchases. The worst scenarios are when these businesses do not have a (functioning) website and have a sluggish customer response time.

From “my research”, I was told that some businesses do this base on their competition. “When I post the price of my shoes on my page, my competition sells them cheaper.” #BusinessCompetition. I am no business guru but, this explanation is understandable but unacceptable. Your customers shouldn’t suffer at the expense of your lack of creativity on how to sell in a competitive space.

Every time you insist on a DM for the price, you most likely do the following:

1. Irritate your potential / current customers.
2. Stress your potential / current customers.
3. Ruin their customer experience.
4. Push your potential / current customers to your competition who showcases their price-list and all the necessary information about their products.
5. Eventually, lose your potential / current customers to your competition who did needful. 😛

C’mon now, do you want to keep losing your customers?

Please stop “DM for price”, state your price list and find effective ways to be relevant amongst your competition. Or better still, get a website or use the Shop feature on Instagram for Business. Trust me, your customers will very much appreciate these.