ashleychinenye

Photo by  Christina @ wocintechchat.com  on  Unsplash

Why should we DM (Direct Message) you on Instagram for the price of your products?  This is a common occurrence in the Nigerian entrepreneurial space on Social media (especially on Instagram). When Businesses showcase their products or services without stating the price list and insist that customers DM them to make enquiries or purchases. The worst scenarios are when these businesses do not have a (functioning) website and have a sluggish  customer response time . From “my research”, I was   told that some businesses do this base on their competition. “ When I post the price of my shoes on my page, my competition sells them cheaper .” #BusinessCompetition. I am no business guru but, this explanation is understandable but unacceptable. Your customers shouldn’t suffer at the expense of your lack of creativity on how to sell in a competitive space. Every time you insist on a DM for the price, you most likely do the following: Irritate your potential / current customers. Stress your poten

Yes, No, Maybe so. The famous phrase “ The customer is always right”  must have been uttered to encourage and enforce an excellent customer experience. But are the customers always right? No. No? Uh-huh, your customers aren’t always right, but you should always do right by them. Your customers have their expectations of your product(s) or service(s) based on your marketing communications or referrals from previous customers. When these expectations aren’t met, a rift may occur and, your customer may make requests based on their expectations. A decline to such request(s) may lead to a “ The customer is always right ” moment. To r e duce this from occurring often, you should do the following: Always communicate with your customers in a language they understand. Simplify your business model. Keep your customers updated. Ensure you have quality customer service resources to appropriately handle all your customer needs. Most importantly, to avoid confusion and control your business percepti